As you dive into your website, you may hear about keyword a lot. But what, exactly, are keywords? Keywords are single words or phrases that people are searching online through search engines. Google ‘spiders’ (as they are called) ‘read’ the site to decide on ranking how relevant the site would be to the searcher. The process of this is called Organic Search Engine Optimization or Organic SEO.
Because the Google spiders can only read what is literally on the page, keywords associated with your business or industry must appear prominently on the page.
Where Should I Use Keywords?
But where should these keywords appear? They need to be included in headings of all the content on your site, within blog posts, page names, and menu items. One caveat: only put the keywords in these places if they feel natural. Do not put them in menus if it does not have a natural flow to it. Though keywords should be represented well as a reflection that your website is relevant to that concept, words should never feel overly forced.
No matter your business, you should have a blog on your site. This blog should contain information that a visitor to your site would find helpful or interesting. A blog is also a good way to include keywords within the posts to appeal to the Google Spiders. If a blog is a bit outside of your comfort zone, you can work with freelance content creators to write the content for you.
The most important part of writing for a blog is to know your audience, what their needs are, and what you are trying to solve for them. As you narrow that down, the brainstorming list for content will become easier. Good content can also be a great way to get your name out in the public by sharing it with like-minded industries where your ideal customer is already at.
What NOT to do With Keywords
As you consider who your audience is and how to attract them to your site, there some big no-no’s when it comes to keywords. Under no circumstances should you “keyword stuff”.
Keyword stuffing looks like having keywords appear so many times that it is a clear obnoxious attempt at shifting Google’s search results. It can also look like putting clear text on the page with the keyword repeated thousands of times. If Google finds this out, they will blacklist your site. It is not worth it. Don’t do it.
There are many other ways keywords should be used on your site to provide you the optimal Organic SEO results. Things like using keywords in meta tags and alternative text for pictures is essential. There are good plug-ins for websites that streamline this process a bit. When using a self-hosted WordPress site, the plugin options are excellent. If you are needing help with keyword lists or making your site get found more easily on a search, please reach out.